Digital transformation for non-tech companies: The Roadmap podcast

Watch or listen: YouTube // Spotify // Apple

Petra Kirin is a Product Manager at Resonate with 7+ years of experience working at the intersection of product, tech, and delivery. She’s helped build and launch mobile and web products, always with a clear focus on outcomes and real business needs.

In this episode, Petra breaks down digital transformation in non-tech companies, what usually goes wrong, and how you can approach change so it actually sticks.

What you’ll learn:

• What digital transformation actually means for non-tech companies, and why it’s more about mindset and decision-making than tools
• The early signs that tell you something isn’t working anymore, and why jumping to a solution too fast usually makes things worse
• The biggest digital transformation obstacles enterprises face, from silos and competing priorities to fear of investing in change
• How to approach digital transformation step by step, starting with users and stakeholders instead of software.
• Why fixing broken processes matters more than digitizing them, and how to spot habits that hold your teams back
• How to think about timelines, impact, and ROI, so you can start seeing results in weeks while building long-term change
  

In this episode, we discuss:

(00:00) Introduction to the episode

(02:30) Petra’s background and her path from development to product management

(04:00) What digital transformation really means for non-tech companies

(06:52) How companies realize their current way of working isn’t sustainable

(14:00) The biggest challenges enterprises face when trying to change

(21:00) How to approach digital transformation, starting with users and stakeholders

(26:05) Shifting mindsets and questioning “the way it’s always been done”

(32:55) Digital transformation timelines, iterations, and why results shouldn’t take a year

(39:17) Real-world examples of successful digital innovation

(43:58) Final word of advice on impact, timing, and continuous improvement

Where to find Petra and The Roadmap

Petra Kirin

• LinkedIn
• Resonate

The Roadmap

• YouTube
• Spotify
• Apple Podcasts

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