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Munawar Ahmed is a product and service design leader with decades of experience helping organizations rethink how they build and deliver products. She’s worked across industries like banking, fintech, telecom, healthcare, and government, often stepping into complex environments where teams are stretched thin and progress has stalled.
In this episode, Munawar and DECODE CEO Marko Strizic unpack why multitasking and constant context switching hurt product teams, how they slow delivery, and what leaders can do to create focus, flow, and healthier ways of working.
(00:00) Introduction to the episode
(02:29) What context switching is and why multitasking is a myth
(05:31) Where context switching shows up at work and in everyday life
(07:49) How constant switching affects focus, quality, and motivation
(09:47) Munawar’s experience with context switching and deep work
(12:07) When context switching becomes a cultural problem
(13:49) A real client case that shows how to eliminate constant interruptions
(22:14) How teams react when focus and flow are protected
(25:35) Why time is the most valuable resource teams have
(28:46) Managing context switching outside of work
(32:32) When teams start feeling the benefits of focused work
(34:22) Why four-week sprint cycles work better for complex projects
(36:26) Setting boundaries and managing client expectations
(38:07) Final thoughts on focus, discipline, and healthier ways of working
If this episode breakdown was useful, Marko’s monthly newsletter goes even deeper.
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Our own Tarek Saghir explains how to deliver enterprise software fast without losing quality, based on a real high-stakes project.
Our own Ivan Trogrlic explains how developers can adapt to enterprise-level projects, from code quality to processes and testing.
Expert advice from Ivan Glazer of ASEE on managing large software teams, tough stakeholders, and high-risk projects.
