PRODUCT DISCOVERY

02

Market and user research

Here, we dig deep into your market and your users. It’s about learning what they need, what they’re frustrated with, and what opportunities we can seize.

• Market analysis — We’ll study your competitors, pinpoint gaps in the market, and explore where your product can stand out.
• User persona — Before getting started with mapping and flows, we create a user persona. Here the focus is on understanding their motivations and goals.
• User research — Speaking directly with your target audience, we get to the heart of their challenges and motivations. Based on these insights, we update the user persona to reflect new findings and ensure it stays accurate.
• Survey deployment — Need broader data? We can roll out surveys to get quantitative insights.

What you get

A detailed report on your market position, user pain points, and opportunities for differentiation​​.

03

INFORMATION ARCHITECTURE & WIREFRAMES

We define the big picture of your product, creating a clear structure of key flows and screens. This way, nothing gets overlooked and users can navigate with ease.

• Content organization — We define and group all key features, pages, and information in a way that makes sense for your users.
• Navigation structure — We outline how users move through the product, making sure every path feels intuitive.
• Wireframing — We design key screens, focusing on structure and functionality rather than final visuals. Think of it as your product’s blueprint.

What you get

A clear product map that shows all key screens and how they connect.

04

functionality prioritization

Now we translate insights into action by figuring out what your product needs to do—and what it doesn’t.

• Feature brainstorming — We collaborate to generate a list of potential features based on user needs and business goals.
• Prioritization frameworks — We use methods such as MoSCoW and Value vs. Complexity to help you determine which features are a priority.

What you get

A well-defined feature set for your MVP, with clear justifications for each decision​​.

05

prototyping

This is where your product starts to take shape.

• Visual guidelines (product-focused) — To support the prototyping and development phase, we define essential elements like colors, typography, and basic components. This ensures a consistent look and feel across your product. (Note: this is not the full Visual Identity Guidelines service, which covers branding in depth.)
• UI screens — We create the first UI designs for your product, following the latest design trends and best practices.
• Clickable prototypes — You’ll get an interactive version of your product to test workflows and get feedback.
• Usability testing — If needed, we’ll put prototypes in front of real users to ensure they make sense and feel right.

What you get

Mid-fidelity wireframes and a working prototype that lets you experience the product before development even begins​​.

06

Technical Solution Proposal

This step ensures your product is not just possible, but scalable and efficient.

• Architecture design —We create a high-level plan for your product’s technical structure, focusing on scalability and performance.
• Tech stack recommendations — We suggest the best tools and platforms (e.g., “React for front-end because it’s scalable and fast”).
• Integration overview — From payment gateways to analytics, we plan how your product will connect with third-party systems.

What you get

A complete technical roadmap, including architecture diagrams and integration strategies.

07

Validation and handover

Finally, we make sure you’re ready to take the next step.

• Final usability testing — Optional but highly recommended—testing key workflows to fine-tune the user experience.
• Detailed documentation — You’ll receive a summary of all findings and decisions, finalized feature lists and technical specs alongside user flows, wireframes and prototypes.
• Timeline and development budget — You’ll get a clear projection of design and development duration, team composition, and a detailed cost estimate (fixed-price or time & materials) so you know exactly what to expect.

What you get

Everything your development team needs to hit the ground running​​.