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DECan you build one proptech platform for both the Qatar and UK property markets? Can you move every in-person landlord-tenant interaction online? And how would you do it? We answered these questions for Bin Yousef through product discovery.
Bin Yousef
Proptech
Qatar
Product discovery
Product lead
2 UX/UI designers
3 solution architects
Bin Yousef is one of Qatar’s longest-established business groups. Founded in Doha in 1978, it runs companies in real estate, logistics, facilities management, and retail. Through Bin Yousef Real Estate, it manages more than 100 villas and apartments.
When they came up with the idea for a proptech platform, they wanted a tool that would work as well for their own portfolio as for every other landlord using it.
Bin Yousef wanted to build a property management platform for the UK and Qatar markets. Its main users wouldn’t be the “usual suspects”.
They’d be people who inherited a property or found themselves with extra real estate they wanted to rent out, often without the experience or time to manage it.
The platform had to make property management as easy as possible for them. Its main goal was to move every in-person tenant-landlord interaction into one digital platform.
To get there, the platform had to work for everyone in the rental ecosystem:
Each group has different goals, so each needed its own simple experience inside the same product.
But you can’t build a house before laying the foundations.
And you can’t build a successful software product without thorough product discovery.
That’s where we came in.
We researched dozens of proptech and property management platforms. By analyzing their features, pricing, and positioning, we pinpointed where Bin Yousef’s product could stand out.
Bin Yousef will host the platform on Microsoft Azure, so we designed the architecture around it. The platform will also rely heavily on third-party integrations, so we planned those too.
The platform has to serve more than one user persona. So we interviewed tenants, landlords, contractors, and property managers to understand their needs and pain points.
We mapped every user journey. For each one, we defined the goal the user wants to reach and designed the simplest path to get there.
We outlined the core features for each persona, including:
Each feature targets a specific pain point we heard in our user interviews.
Our UX/UI team created wireframes for every version of the product. Tenants and landlords share a similar interface, but many key screens differ, and some exist for only one of them. These wireframes are the starting point for the final UI design.
With research complete, we prioritized features based on what we learned from each persona. The goal was to find the features that solve users’ biggest pain points, so the first release delivers the most value.
Our UX/UI team used Figma and FigJam for wireframes, user journeys, and feature prioritization matrices. They also made it easy to collaborate with every stakeholder, including those with little technical background.
We used Google Docs, Sheets, and Slides to share research and work on documents together with the Bin Yousef team.
This is where we talked with the client every day.
Our solution architects used Draw.io to create diagrams and visualize the platform’s architecture.
Through detailed product discovery, we gave Bin Yousef everything they need to build a successful product. We:
Community management platform with touchless access and simpler activity tracking.
