Through workshops and modern research methods, we’ll identify your app’s challenges and give you solutions. We’ll lay the groundwork before writing a single line of code.

You’ll be talking with our technology experts.

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The goal of product discovery

Having an idea and having a good idea are 2 different things.
Product discovery helps in identifying the latter.

It leads to

  • Validating your idea
  • Understanding the market
  • Minimizing financial risk
  • Less budget waste
  • Faster development
  • Detailed understanding of your target user


How do we do it? It’s a complex process but let’s break down what we’ll do for you.


Review your business case


Define a customer persona


Research your competitors


Identify key features


Design app flows


Determine dependencies


You’ll want to know exactly what this process gives you. Well, here’s the answer.

Ideal customer persona

A fully fleshed-out personality or business with needs and pain points that will give you a better understanding of how to mold your app to their requirements.

Key features

We’ll remove all doubts in your mind on which features should be included in the app or not. You’ll have a focused list of core features that seek to fill gaps in the market for your ideal users.

App flow and wireframes

An app flow of features shows how they connect with each other into a coherent whole. Alongside wireframes, you’ll have a clear picture of your users’ journey.


We’ll start you off with first looks into the visual identity of your app with 3-4 mockups that we’ll iterate based on your feedback.

Suggested technology

The tech stack for every project can be different. After a thorough examination, we’ll prescribe you the right one.

Project delivery plan

You’ll receive a plan for the development of your app from start to finish. That way your team will work in a more organized environment.

Why us for product discovery

Our dedicated teams have been developing high-quality digital products for 10 years.  Here’s why you should choose us for discovery process:
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Experienced team

Here’s who you’ll be working with:

  • Product manager
  • UX/UI expert
  • software architect

That means we’ll cover the business, design and development angles of your product.

Laser focus

We’ll focus all of our efforts on your project. Every working hour will be dedicated to researching, analyzing, and learning how to make your app better.

Full transparency 

We pride ourselves on regular communication with clients, knowledge sharing, and clear responsibility setting. You’ll know exactly who does what, when, and at what cost.


Depending on the complexity of your app we’ll have your product discovery ready in 4-8 weeks. In a market where trends change quickly, you’ll be able to execute in no time.

I am continually impressed by the level of pride and ownership that DECODE takes in the work they perform for us. They treat our products as if they are their own, which translates into better user experiences for our customers.
Kenneth Huebsch
Software Engineering Manager at Qrypt →
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What’s next?

When we’re done with the product discovery for your app, you can use it in any way you see fit.

You can choose to develop the app yourself or take on some other app agency for those services. Ideally, we’d like to continue our cooperation, and take your app to the finish line.

After all, we’ll already have the context and rapport which will allow us to seamlessly continue to work on your project.

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Marin Luetic contact us

Arrange a chat with Marin, our Head of Partnership.

Learn more about product discovery

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Still unsure about something?

Don’t worry, whatever it is, we’ve got you covered in our FAQ.

There are several ideal key players during this phase:

  • Product manager
  • UX/UI designer
  • Software architect/team lead

There can also be other stakeholders depending on the project.

The scope is totally up to you! You’ll be working closely with the team and they’ll work exclusively on your project so you can feel free to change it if needed.

Our dedicated team is flexible and focused on bringing the best out of your product.

We are used to working with big brands such as Metaswitch (a Microsoft company), Royal Caribbean, AT&T and Asseco SEE, so we understand what high-quality and carrier grade deliverables mean.

We even developed our own software product ( that helps big companies in their mobile development process.

Developing a mobile app will depend on various factors like native app development vs. cross-platform app development, design complexity, developer(s)’ experience, app features, functionality, testing, etc.

Based on our experience most of the apps can be developed in anywhere between three months to six months. Contact us with your development requirements and we’ll give you an estimated time and app development cost.

We like to automate everything to reduce human error whenever possible. Being able to implement sustainable continuous integration workflow is very important so we can deliver new versions regularly and often, ensuring there’s no regression and everything works as intended. 

We have written multiple articles about this topic available to read here: