Product discovery for a real estate app
PRODUCT DISCOVERY
Avoid costly, dead-end projects by following a data-backed product strategy. You’ll get guidance from experts who’ve been building million-download products consistently for more than 13 years.
From a concept to a clear product plan
“Discovery is where we take the unknowns out of product development. It’s about making confident decisions, not expensive guesses.”
The Process — Validate your idea in few simple steps
RESEARCH & STRATEGY
This is where we define the problem, understand the market, and get clear on what success looks like. It’s where we make sure you’re building the right thing for the right people.
- We start with a kickoff workshop where your team and ours align on goals, vision, and expectations.
- We create a map of assumptions and risks across desirability (will users want it?), viability (will it make business sense?), and feasibility (can it be built?).
- We run market research to see how competitors position themselves and where the gaps are.
- We define user personas, fictional but research-based profiles that represent your target users.
- We chart user journeys to show how people move through tasks, what frustrates them, and where there are opportunities to add value.
VISUAL PRODUCT DEFINITION
This is where ideas take shape. We turn insights into structure, flows, and visuals, so you can see how your product will look and work.
- We build the information architecture (IA): the sitemap, content structure, and navigation model that keep everything logical and easy to use.
- We design user flows to show the paths people will take when completing tasks in the product.
- We create wireframes (mid-fidelity) that outline layouts, functions, and interactions without being distracted by colors or branding.
- Once flows and wireframes are aligned, we design high-fidelity UI screens that reflect your brand identity — typography, colors, components, and overall look and feel.
- When needed, we create a clickable prototype so you and your users can test the product before development begins.
TECHNICAL SOLUTION PROPOSAL
And finally, this is where we define how the product will actually be built. We map out the technical architecture, choose the right stack, and provide clarity on scope, timeline, and costs.
- Our software architect drafts a high-level architecture: how different systems, services, and integrations will connect.
- We recommend a tech stack (frameworks, tools, and platforms) based on your product’s needs, scalability goals, and budget.
- We set guidelines for security, performance, and scalability, so your product can grow safely and reliably.
- We prepare a timeline and budget estimate, showing what can be delivered, when, and by whom.
- We package everything in clear documentation that can guide either our dev team or yours.
- We use proven feature prioritization methods like value/effort matrix and RICE to make sure your product development starts with the most valuable features.
Meet your product discovery team
Product Manager
- Owns value and viability of the product
- Aligns business goals with user needs
- Leads workshops and manages assumptions/risks
- Prioritizes features and defines MVP scope
- Documents findings and ensures clear handover
Solution Architect
- Owns feasibility of the product
- Designs the high-level technical architecture
- Recommends the right tech stack and integrations
- Identifies technical risks and constraints
Product Designer
- Owns usability of the product
- Creates user personas, journeys, and flows
- Designs information architecture and wireframes
- Crafts key UI screens and prototypes
- Defines the visual identity
WHY US
Product discovery with a tech twist.
Our software architects will cover the part of discovery that many neglect. The feasibility part. It answers the questions: Can this be done? How can it be done? We’ll provide you with a tech stack, a list of 3rd party integrations, dependencies and we’ll mitigate all of the risks.
We made our own successful software product.
We’re not saying this to brag. All this means is we have experience creating a software product that attracts clients and has a steady source of income. If we could do it for ourselves, we can do it for you too. Check out Shake →
We follow a strict 1 team, 1 project policy.
Once a team is assigned to you, they’re dedicated only to you. That means every team member is fully focused on your project and they aren’t scattered across multiple clients. This leads to total immersion and deep understanding which results in better solutions.
We’re extremely transparent.
We share everything with you: assumptions, risks, priorities, timelines, and costs. If something changes, you’ll know immediately and understand why. This way, there are no surprises down the line, just clear information that helps you make confident decisions.
You’ll get full-service
development.
Once discovery is done, you don’t need to find another vendor. The same team that defined your strategy, designed your product, and mapped the technical solution can move straight into development. That continuity saves time, reduces risk, and keeps the product true to its vision.
Packages
Simple
All you need for a simple software product limited to either a mobile or web platform.
Duration
up to 8 weeks
Price
up to €29.000
Advanced
Great choice for multi-platform products requiring more research.
Duration
10-16 weeks
Price
€29.000 – €55.000
Complex
For multi-platform software product ideas with a set of many complex features.
Duration
18+ weeks
Price
€55.000+
Every discovery project is unique and the above are just ballpark estimates. We’ll tailor our approach to your needs — Reach out→
Our work
This could be the start of a great partnership
Fill in the short form below, or skip to the bottom to arrange a chat directly with our Strategic Partnerships Manager. Either way, we’ll be back in touch as soon as we can to arrange an informal call.
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Arrange a chat with Damir, our Strategic Partnerships Manager.
Still unsure about something?
Don’t worry, whatever it is, we’ve got you covered in our FAQ.
Because it’s the difference between building something that fails and something people actually want.
With product discovery, we turn your idea into a validated plan. We test assumptions, talk to users, and define what to build, how it should work, and the resources required.
That way, when development starts, you already know you’re building something that solves the right problem.
Once we finish discovery, you’ll have everything you need to move forward.
That includes a clear feature set, user flows, technical plan, clickable prototype, and more – depending on the scope.
We can continue into design and development with you, or hand over the documentation if you’re working with your own team.
Either way, we define the direction, test it, and scope it, so you’re ready to build no matter what.
Not at all.
Discovery is just as useful when you’re adding major features, planning a redesign, or upgrading an existing product.
It helps you successfully realign, spot risks early, and decide what’s actually worth building.
Whether you’re starting from scratch or building on top of something, discovery keeps future design and development focused.
Our solution architects design the high-level architecture, recommend the tech stack, and plan integrations.
We also map out risks – technical, market, and user-related – and provide strategies to handle them.
This ensures your product is buildable, scalable, and future-proof.
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