6 key benefits of white-label delivery software for your business

Are you looking to add a delivery service to your business but you have a limited budget? Or do you just want to test your idea without investing too much into a custom solution?

In that case, white-label delivery software is the right choice.

But, lower costs aren’t the only benefit of white-label delivery software – far from it.

Here, we’ll explore the 6 key benefits of white-label delivery software and see how it stacks up against custom software.

Let’s dive in!

What is white-label delivery software?

Let’s start with the basics – what is white-label delivery software, exactly?

White-label delivery software is a pre-made software product that helps you manage real-time ordering, dispatching, tracking, and delivery of products to users.

It’s built and maintained by a third-party provider and you can rebrand and use it as your own.

Typically, it includes all the core features you expect delivery software to have, like:

• Order management
• Tracking
• Route optimization
• Customer communication tools

It’s also often flexible enough that you can tweak it and add features to meet your specific needs.

But, why should you go with white-label delivery software?

For starters, the online delivery market is massive – just the online food delivery market reached a value of over $1 trillion in 2023.

And there are no signs it will slow down anytime soon, so getting in on the action while it’s still hot is a no-brainer.

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With white-label delivery software, you’ll do it without breaking the bank.

Instead of building custom delivery software from scratch, you will save time and resources by using a ready-made software product.

Now, we’ll compare custom and white-label delivery software in more detail.

Custom vs. white-label delivery software: overview

If you need delivery software for your business, choosing between a custom or white-label solution is one of the most important choices you’ll make.

So, how do they stack up against each other?

Here’s an overview of their key differences:

Custom vs. white-label delivery software: overview

If you build custom delivery software, you can tailor it to your business and design it so it meets all of your needs.

However, that has a price.

Custom software takes much longer to build and comes with higher upfront and ongoing costs.

White-label delivery software, on the other hand, is much cheaper and you can deploy it immediately.

Now, we’ll take a closer look at some of its top benefits.

Key benefits of white-label delivery software

Next, we’ll discuss the main benefits of white-label delivery software in more detail.

Cost-efficiency

Cost efficiency is one of the biggest reasons businesses turn to white-label delivery software. 

Developing a custom platform from scratch can be prohibitively expensive, especially for small and medium-sized businesses. 

And white-label software gives you a ready-made solution and top-tier delivery features at a fraction of the cost.

Even a basic MVP for a custom delivery platform will cost you around $100,000, while a white-label solution will come out to $30,000-$50,000 – that’s 50%-70% cheaper!

And if you need advanced features, your development costs will be even higher.

Take DoorDash, for example. In 2023 alone, they spent over $1 billion on research and development.

For most businesses, this level of investment is completely out of reach.

That’s where white-label delivery software comes in.

It will help you bypass the high upfront costs of building a custom delivery platform from the ground up.

And that’s not all.

Ongoing expenses like maintenance, updates, and scaling are usually handled by the software provider, giving you more room to focus on growth and customer satisfaction.

And that’s why white-label delivery software is the most cost-efficient solution.

Scalability

Scalability is a key factor if you’re in the delivery industry, especially as consumer demand grows.

But, what does it mean, exactly?

Scalability is the ability of a system, software, or business to handle more users and data without a drop in performance.

source: Tutorial Dojo

Whether you’re a startup handling a few dozen deliveries a week or a large enterprise with thousands of daily orders, white-label platforms can easily scale to meet increasing demand.

Unlike custom software, which requires significant time and resources to scale, white-label solutions are built to be scalable from the start.

And the key to their scalability are the cloud services most white-label providers use, like:

• AWS
• Google Cloud
• IBM Cloud
• Microsoft Azure
• Oracle Cloud

These services can automatically scale resources up or down, based on demand. And that makes them cost-effective, too.

Since they operate on a pay-as-you-go model, you only pay for the resources you actually use.

So, not only do they help white-label software easily scale, but they also won’t break the bank.

And you can’t beat that.

Faster time to market

Getting your product to market quickly can mean the difference between success and failure.

Businesses that can launch quickly gain an edge over their competitors – the first-mover advantage is very much real.

And using white-label software is a great way to speed up your time to market.

A shorter time to market means higher revenues and profits – at a similar cost to a longer time to market.

Or, in simpler terms, the sooner you launch your product, the more money you’ll earn.

source: TCGen

And using white-label software means you’ll get your product to market much faster.

Instead of spending months, or even years, developing custom software you can launch in a matter of days or weeks.

With a pre-built solution, you can focus much more on:

• Brand strategy
• Sales and business development
• Marketing
• Customer service

Since white-label software is significantly cheaper, you’ll have more money to invest in these areas, too.

For example, if you’re a startup building an MVP, this will help you nail your product-market fit before you launch your product and avoid one of the main reasons why startups fail – no market need.

And that greatly reduces risk, which we’ll cover next.

Lower risk

One of the most significant benefits of using white-label delivery software is the reduced risk compared to developing custom software. 

If you’re building a custom delivery platform, there’s always the possibility of delays, cost overruns, or technical failures. 

On average, large IT projects run 45% over budget and 7% run over time.

For software development specifically, the numbers are even worse – 66% of large projects run over budget and 33% run over time:

source: McKinsey

This is because you face a number of different risks when you develop custom software, like:

• Schedule risks – wrong time estimation, team availability issues, scope creep
• Budget risks – underestimating development costs, unplanned expenses, poor resource allocation
• Operational risks – ineffective processes, poor communication, staff shortages
• Technical risks – technical debt, integration challenges, security vulnerabilities
• Programmatic risks – regulatory changes, market changes, shifting business goals

And if you go with a white-label solution, you’ll minimize or even completely eliminate many of these risks.

They are pre-tested and optimized, so you don’t have to worry about unexpected technical issues or costly delays.

Of course, you should still make sure it integrates smoothly with your other systems and is fully operational before launch.

But, since it’s already in use across different industries, this shouldn’t be a problem.

And that’s why choosing white-label software is a good idea.

Easy customization

Another huge benefit of white-label delivery software is its flexibility when it comes to customization. 

While it’s a ready-made solution, you can easily adapt it to reflect your company’s unique branding, operational needs, and user experience. 

For example, you can add your own:

• Logos
• Color schemes
• UI elements
• Specific features

You can tailor the software to your brand identity without the complexity of custom software development.

So, you get the best of both worlds – you use a proven, reliable platform while still delivering a unique experience to your users.

And nowadays, personalization is the name of the game.

The stats prove it, too – here’s a few main reasons why you should invest in personalization:

source: Ortto

In short, easy customization will help you maintain your unique identity and personalize your users’ experience while still using the strengths of an existing platform.

And this is especially useful for companies that want to create a distinctive brand experience but don’t have the budget for custom software development.

Lower maintenance costs

White-label delivery software has significantly lower maintenance costs compared to custom-built solutions. 

When you build your own software, you need ongoing updates so your system stays updated, secure, and compatible with evolving technologies. 

Not to mention that you need to hire an entire software development team, including developers, QA engineers, project managers, and so on.

And maintenance doesn’t come cheap.

Over your product’s lifetime, maintenance accounts for over 50% of the total cost of ownership (TCO):

source: LinkedIn

And these costs add up quickly.

Using white-label software eliminates many of them since the software provider handles updates, bug fixes, and system improvements.

Also, since it’s managed by an experienced company, you can be confident it will be kept up to date – and you won’t have to spend time and resources on doing it yourself.

And the result?

Much lower short-term and long-term maintenance costs, which is especially important if you don’t have the budget for a dedicated development team.

Benefits of white-label delivery software: FAQs

Need white-label delivery software?

Are you in the market for a delivery solution for your business?

Well, you’re in the right place.

We offer a pre-made, white-label delivery solution you can fully customize to meet all of your needs, no matter your industry or company size.

And it can save you $100,000+ compared to building a custom platform from the ground up.

If you want to learn more, feel free to reach out and our team will be happy to get back to you to answer all of your questions.