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Why it’s important: This is one of the best books out there when it comes to positioning your product. It will help you map out and understand the unique values your product has.
Why it’s important: This book will teach you how to adopt a lean and agile approach to creating your startup. It revolutionized the way people think about building startups.
Why it’s important: It’s a personal account of the author’s experience leading a startup. It’s packed with advice and practical strategies you can use to build your startup.
You might think a great idea is all it takes for your startup to succeed. In this TED Talk, Derek Sivers explains why you’d be wrong about that.
Why it’s important: This book teaches you how to make your product user-centric and create a strong strategic vision. It’s a must-read.
Why it’s important: While you might know that product discovery is important, this book advises product teams to make discovery continuous and gives you reasons why.
Why it’s important: Here you’ll learn all about the JTBD product theory. It will help you understand and apply it so you could satisfy the needs of your customers.
In this video, Teresa Torres explains why the usual product discovery just won’t cut it for modern products.
More videos from Teresa Torres →
MVP app development is no walk in the park. This article will explain the steps you need to take to build an MVP for your app.
Getting investors onboard an app idea is one of the hardest things a founder has to do. We will show you how you can use an MVP for funding.
Have you been wondering what is MVP in mobile app development? We’ll discuss the benefits of using an MVP and how to create one.
Behavioral economist Dan Ariely discusses human motivation and the conditions under which we do good work. If you’re leading a startup, it will help you understand how to inspire and motivate your employees so you can achieve results.
Why it’s important: The book focuses on growth, it identifies 19 different channels to gain traction, along with a framework you can use to leverage them.
Why it’s important: The book answers the question: “What makes an idea stick?” And it gives you a model you can use to predictably create such ideas.
Why it’s important: How do you make your product go viral? This book covers 6 key principles you can see in viral products.
The UX part of your product is as important as the coding part. Here you’ll find many psychological “tricks” you can use in your UX design to make it more user-centered.
Why it’s important: Fundraising is one of the main problems startups face. In this book, the author covers all aspects of it, from initial preparations to storytelling.
Why it’s important: If you can’t pitch the product it doesn’t matter how good it is. Here’ you’ll learn a science-based method to create an effective pitch.