Quartz DECODED: Revolutionizing Media Doesn’t Cost an Arm And a Leg

Marko Strizić
CEO & Co-founder

The media has long been looking for ways to disrupt the industry, and they’ve tried on just about every channel there is: You can get your news via short videos on Instagram, as disappearing snaps on Snapchat or even via Viber.

But of all the media out there, Quartz has been the only to publish their own app that truly turns the way news are delivered on its head. And in doing so, they showed that revolutionary isn’t necessarily synonymous with complicated.

A chatbot that isn’t

Download the Quartz app. Turn it on.

Instead of headlines, you get messages, like you’d get from a friend, and you get to interact with them.

It looks like a chatbot, doesn’t it?

But it’s not.

Soon you’ll find you can’t really type anything into it, but you can choose from two predefined actions at the bottom of the screen to tell the app if you want to know more about a certain news item or if you’d like more news delivered.

There is no AI powering this interaction. Just an interface that reminds you of a chatbot, and keeps you up-to-date in an engaging and easily consumable manner.

So the whole app is basically just one screen that tells you the news and redirects you to the relevant news source if you want to read the whole text.

That, as you may have guessed, is not that hard to recreate:

But you also need a place where the editors and journalists can actually input the news, in-text (or video or GIF) form. A simple web app that allows for that would take only 20 man-days to develop.

Revolution is a month and €22 440 away

Now that we’ve figured out there’s no complex AI powering the quartz app, we only admire it more.

It’s a simple and elegant, but still pretty bold solution. And the fact that one just like it can be developed in a month, and for under €23 000 just makes it all the better.