PRODUCT DISCOVERY
VIDEO SERIES
Our product experts lead you through the discovery process with informative, bite-sized clips.
What is product discovery?
Building a product without understanding your users is a recipe for failure. Our Lead Product Manager Ivan Kardum explains how product discovery turns assumptions into actionable insights. By focusing on user research and buyer needs you’ll learn how to validate your idea and build a solution that truly works.
1:54 min
Product discovery I Assumptions and risks
Before diving into product development, it’s crucial to identify the assumptions and risks that could derail your success. By tackling these early, you’ll uncover potential challenges and set the stage for smoother development, ensuring your product is practical, user-friendly, and valuable.
1:56 min
Product discovery I Market research
Great products start with knowing your market inside and out. In this video, Ivan breaks down the essentials of market research —why it’s important, how to do it, and the hidden opportunities it can reveal.
1:54 min
Product discovery I User research
The key to building a product users love is understanding what they truly need. In his final appearance, Ivan talks about the role of user research in uncovering what motivates your users, their pain points, and why they choose certain products.
1:42 min
Product discovery I Functionality prioritization
At the end of product discovery, it’s all about deciding what makes the cut for your MVP. In this video, our experts explain functionality prioritization and how the Value-Effort Matrix helps identify which features to focus on first. By weighing development effort against business value, you’ll create a clear roadmap that keeps your MVP efficient and impactful.
2:24 min
Product discovery I User persona
To build a product that resonates with your audience, you need to understand who you’re designing for. Our Product Designer Antonija Veselski dives into the importance of user and buyer personas—what they are, how they differ, and how to create them.
3:43 min
Product discovery I User journey
A user journey map is more than just a tool — it’s a story that reveals how customers interact with your product. Antonija explains the steps to creating an effective user journey map, from defining personas to mapping out key stages like awareness, decision, and loyalty.
2:42 min
Product discovery I User flows
User flows are the blueprint for smooth user experiences. In this video, another one of our product designers Matej Maric, shares how user flows help break down complex tasks into simple steps, identify inefficiencies, and optimize navigation.
1:08 min
Product discovery I Wireframing
Wireframes are where great product design begins. Matej explains how wireframes lay the foundation for a product’s layout, structure, and functionality. Starting with low-fidelity sketches, they help teams focus on the flow and hierarchy without distractions, making it easier to visualize the product.
1:38 min
Product discovery I Technical solution proposal
The technical solution proposal bridges the gap between business goals and technical feasibility. Here we break down its key components—from high-level architecture diagrams to technology stack recommendations.
1:43 min
Product discovery I Prototyping
Prototyping brings your product ideas to life, letting you test interactions and user flows before development. We share how prototypes help stakeholders visualize concepts and involve users in testing.
1:10 min