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How we helped build Decidr’s agentic AI platform
We strengthened Decidr’s team and built key parts of their platform, from AI content tools to CRM features.
Short summary
Industry
Artificial Intelligence
Location
Australia
Services
Web development
Team
1 Project Manager
7 Software Engineers
Technology
Frontend — Javascript
Backend — Ruby on Rails
Decidr is an Australian AI startup on a mission to create a business operating system for medium and large organizations. Their platform combines a suite of agentic AI tools, applications that go beyond simple automation to act with intent, adapt to workflows, and deliver results that teams can trust.
We joined as a development partner to help bring this vision to life.
The challenge
Decidr had a bold roadmap, ambitious timelines, and a vision for a platform that could serve entire organizations. To make that happen, they needed:
- Additional engineering capacity to match the pace of growth
- Scalable product development across backend and frontend
- Expertise in AI integrations to connect with leading LLMs
- A long-term partner invested in building high-quality tools
With a vision this bold, Decidr needed a solid development team to help bring it all to life.
The solution
We embedded our engineers and project manager directly into Decidr’s team. Starting with four developers and later expanding to eight, we’ve been building and refining core parts of the platform.
Some of our contributions include:
- Developing the AI Content Generator, a tool for creating tailored, brand-specific content
- Building the AI Chat & Doc Search, an agent that retrieves answers from company data and documents
- Expanding the Sales & CRM Tool to manage leads, vendors, and customer interactions
ADVENT OF AGENTIC AI
Decidr’s platform isn’t just another AI assistant. It acts as an autonomous AI team member, reasoning through complex tasks, executing workflows, and delivering business insights, all with minimal supervision.
Product features
- Agentic sales app
- Agentic search app
- Agentic content app
- Always-on CRM
- AI workflow automation
- Agentic HR app
Agentic sales app
This application enhances sales operations by providing 24/7 availability, understanding products deeply, handling unlimited concurrent sessions, and engaging in natural, multilingual conversations.
Agentic search app
Serving as a centralized hub, this app unifies all company knowledge, integrates with numerous systems, adapts to unique organizational language, and offers auditable, learn-as-it-goes interactions.
Agentic content app
Designed to boost SEO and brand awareness, this app enhances social and lead generation efforts, understands products and tone of voice, conducts deep web research, and provides unlimited content outputs with editorial oversight.
Always-on CRM
This feature acts as a single source of truth for customer data, continuously updating records, unlocking data from siloed sources, and working persistently to keep records current while adding valuable data not typically captured.
AI workflow automation
Decidr automates various workflows, including data collection and entry, approvals, communication, processing, and compliance, thereby improving efficiency and suggesting optimizations.
Agentic HR app
Decidr offers a comprehensive suite of AI-powered applications designed to transform human resources (HR) operations by automating repetitive tasks, enhancing decision-making, and improving employee engagement.
Outcome
We’re proud to be a part of such an innovative project, and we’re even prouder that our impact from the start was immediate. Here are some of the outcomes of our collaboration:
- Increased engineering capacity – In just 24 hours we have doubled Decidr’s engineering team.
- Faster product development – Helping ship AI tools faster to keep up with demand.
- Expanded AI customization – Making Decidr’s AI adaptable to more industries.
- Stronger development processes – Refining how Decidr builds, tests, and deploys AI-driven solutions.
We keep adding new features and finding new ways to revolutionize how businesses operate.
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