7 industries that benefit the most from custom software development

12 min read
February 20, 2025

Off-the-shelf software works for many businesses.

But, if you have unique workflows and complex processes and/or need to meet strict regulatory requirements, it often misses the mark.

And that’s where custom software development comes in.

If you build software designed specifically for your needs, you can improve efficiency and gain a competitive advantage.

But, which industries benefit the most from custom software? And how do you decide if you need custom software?

Here, we’ll take a closer look at 7 industries where custom software really makes a difference.

Let’s dive in!

Why should you invest in custom software development?

Using off-the-shelf software often means you have to adapt your processes to fit the tool.

Custom software is the opposite – it’s tailor-made to fit your business and processes.

And that’s why investing in custom solutions is key to better efficiency.

With a custom solution, you can eliminate unnecessary steps, automate workflows, and easily integrate it with your existing systems instead of adding more overhead.

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Another reason why you should invest in custom software is that you’ll get a higher ROI from it in the long run.

While the upfront costs of custom software development are higher, you’ll minimize costs like licensing fees and subscription costs.

And those costs can quickly add up.

On average, companies use 112 SaaS apps and spend between $1,000 and $3,500 each year per employee on SaaS tools.

Number of SaaS apps used by company

If you have 100 employees, you’re likely spending between $100,000 and 350,000$ per year just on SaaS tools.

On top of that, the average SaaS inflation rate in 2024 was 12.8% – so even if you didn’t invest in any new tools, your costs still went up significantly.

If you’re scaling quickly or planning to expand your business, this can be like a millstone around your neck.

But, with custom software you get software that’s built to scale with your business and which you can upgrade without breaking the bank.

So, custom software development is about more than just about building software – it’s a strategic business move. 

And if you want to be more efficient, scale more easily, and minimize your dependence on third-party software, it’s an investment that will pay off.

Top industries and use cases for custom software development

Next, we’ll cover the industries that benefit the most from custom software development and the top use cases for custom software in each.

Healthcare

Healthcare is an incredibly complex industry. 

You need to juggle strict compliance regulations, outdated legacy systems, and patient welfare while maintaining operational efficiency.

And that’s a mammoth task off-the-shelf software can’t handle.

But, with custom software, you can solve many of these challenges.

Here are some of the top use cases for custom software in healthcare:

  • Electronic health records (EHR) systems – Keep patient data secure, accessible, and up to date without all the paperwork.
  • Telemedicine platforms – Connect with patients anytime, anywhere, with reliable virtual consultations.
  • Patient portals – Give patients control over appointments, records, and test results, all in one place.
  • Hospital management systems – Automate workflows, cut inefficiencies, and keep your operations running smoothly.
  • Automated billing and insurance claims – Speed up insurance claim reimbursement, simplify medical billing, and reduce errors.

And these are just the patient-facing and administrative use cases.

Behind the scenes, in medical research and diagnostics, custom AI models have made huge strides in speeding up drug development and patient diagnosis.

So, if you want to improve efficiency and patient care, custom software is the answer.

Finance

Finance is built on trust, security, and speed. 

Custom software solutions help banks, fintech companies, and investment firms process transactions faster, detect fraud, and comply with strict regulations.

Here’s a few of the top use cases for custom software in finance:

  • Custom banking apps – Give customers a faster, safer, and more intuitive way to manage their money and banking services.
  • Trading and investment platforms – Automate trades, analyze markets, and make smarter investment decisions in real time.
  • Loan and mortgage processing – Speed up approvals, reduce paperwork, and simplify lending with AI-driven automation.
  • AI fraud detection systems – Spot suspicious transactions instantly and stop fraud before it happens.
  • Predictive analytics for financial planning – Turn data into insights and make confident financial decisions for the future.

AI fraud detection is particularly interesting, no matter if you’re a global banking giant or a small investment firm.

Here’s how it works:

AI fraud detection system

In short, an AI model analyzes transaction patterns in real time, detecting anomalies and preventing fraud before it impacts your customers or your bottom line.

For example, if a customer’s card is used in two different countries within minutes, the system flags it and sends an instant security alert.

And as AI advances, so do the ways it can be misused. By 2027, sophisticated fraud attempts using AI are expected to cost banks an estimated $40 billion.

The bottom line is that if you’re in finance and build a custom solution, you’ll have an easier time getting a competitive edge and protecting your users.

And in an industry where milliseconds matter, tailored solutions make all the difference.

Manufacturing

Manufacturing depends on efficiency. 

Delays, waste, and poor planning will cost you millions. 

And generic software just doesn’t cut it if you need to manage complex supply chains, production lines, and inventory. 

So, what kind of custom software can you build?

Here are some top use cases:

  • Real-time production monitoring – Track every stage of production, instantly spot inefficiencies, and keep your operations running at full speed.
  • Workforce management – Assign tasks, track performance, and optimize schedules, all in one place.
  • Predictive maintenance – Find and fix issues before they happen with AI-powered maintenance alerts.
  • Inventory management – Keep stock levels optimized and prevent shortages with real-time inventory tracking.
  • Supply chain management – Streamline logistics, reduce delays, and keep your supply chain moving.
  • Digital twin technology – Test, optimize, and improve production processes before making real-world changes.

Let’s take a closer look at one use case that’s key to improving efficiency – digital twin technology.

A digital twin is a virtual replica of a factory, machine, or process that updates in real time.

Digital twin

You can use it to simulate planned upgrades, process changes, and different designs risk-free.

This way, you can see what works and what doesn’t and identify bottlenecks that are slowing you down.

And since precision is the name of the game in manufacturing, this is a game-changer.

Logistics and transportation

Speed, accuracy, and efficiency are the driving force behind modern logistics. 

Delays, mismanagement, and unexpected costs can severely hurt your profitability. 

And off-the-shelf solutions often can’t efficiently handle complex supply chains.

So, investing in custom software should be a no-brainer. Here are some of the solutions you can build:

  • Fleet management – Track vehicles, monitor performance, and cut fuel costs with real-time fleet tracking and predictive maintenance.
  • Route planning and optimization – Find the fastest, most cost-effective routes and keep deliveries on schedule.
  • Warehouse and inventory management – Automate stock tracking and reduce waste with smarter inventory control.
  • End-to-end shipment tracking – Get full visibility into every shipment, from dispatch to final delivery.
  • Custom compliance software – Regulatory requirements for logistics and transportation are strict. Custom compliance software automates documentation and reduces errors.

Let’s take a closer look at the rail industry. If you’re a railroad, where can you benefit from custom solutions?

The short answer is – everywhere. 

You can build custom software to improve every key aspect of your business, from equipment management to drayage.

And you’ll save thousands of work hours and millions of dollars in the process.

E-commerce and retail

Customer experience is everything in e-commerce and retail. 

Slow websites, poor inventory management, and outdated shopping experiences will drive your customers away. 

And generic solutions can’t keep up, especially for retail giants and large e-commerce businesses.

Here’s what you can build:

  • Custom e-commerce platform – Build custom mobile and web apps that are fast, flexible, and built for growth.
  • Omnichannel retail solutions – Connect online, mobile, and in-store shopping for a frictionless customer journey.
  • Dynamic pricing algorithms – Adjust prices in real time based on demand, competition, and market trends. 
  • Personalized customer experiences – Use data-driven insights to deliver tailored recommendations and boost sales and user retention.
  • Smart inventory and order management – Keep stock levels optimized and fulfill orders faster with AI-powered automation.

But, like we said, customer experience is everything.

So, one of the best investments you can make is building an app with top-notch personalization.

And that’s where AI-powered recommendation engines come in. Here’s how they work:

AI recommendation engine

They help your customers find exactly what they’re looking for – before they even have to search for it.

The AI model AI analyzes browsing history, purchase behavior, and trends to suggest products that match their interests.

In a market as competitive as retail and e-commerce, this can turn them from casual shoppers into loyal customers.

And that’s exactly what you should want.

Education

Education is evolving. 

Traditional learning methods are being replaced by digital platforms, personalized experiences, and interactive content. 

No matter if you’re an edtech company or an educational institution, you’ll need top-tier software to make the most of it.

And custom software is key if you want to create an engaging and effective learning environment. 

Here are some top solutions you can build:

  • Custom learning management systems – Deliver tailor-made courses, track students’ progress, and keep learning engaging. 
  • Virtual classrooms and online learning platforms – Bring students and teachers together with real-time collaboration and interactive lessons, no matter where they are.
  • Student information systems – Manage records, attendance, and performance data in one centralized system.
  • Interactive learning tools – Make education more engaging and fun with gamified lessons and hands-on experiences.
  • AI-powered adaptive learning – Personalize learning paths with AI that adjusts to each student’s pace and needs.

The bottom line is, modern education needs to be flexible, personalized, and engaging.

And building custom software is the best way to achieve just that.

Real estate

Real estate is extremely competitive.

You can’t successfully manage listings and properties, track leads, and close deals with outdated, generic tools.

And custom software offers the flexibility agents, brokers, investors, and other stakeholders need.

You can use it to automate workflows, personalize interactions with clients, simplify property management, and so much more.

Here’s a snapshot of what you can build:

  • Custom property auction platform – Make real estate auctions faster and more accessible with secure online bidding and verified transactions.
  • Property management systems – Automate leasing, rent collection, and maintenance requests without switching tools.
  • Virtual property tours – Let buyers explore properties anytime with immersive 3D tours.
  • Custom CRM solutions for real estate agents – Track leads, manage clients, and effortlessly follow up on 
  • Document management systems – Keep contracts, agreements, and records secure and easily accessible.

And you can mix and match, depending on your specific needs – that’s the beauty of custom software.

An interesting example is one of our clients, Proptia.

We helped them build a property management platform specifically designed for gated communities and properties with restricted access.

Proptia UI

While it has the features you’d expect a property management system to have, like a ticketing system for user requests, we also built some unique features.

These include visitor management, where users can issue several types of visitor passes, and event management where users can create and manage events.

The point is, you can build (almost) anything and tailor it to match your exact needs.

And that’s a pretty compelling reason to invest in custom software development.

How to decide if custom software development is right for your business?

Custom software is a big investment and it solves problems off-the-shelf solutions can’t. 

But, it’s not for everyone. 

Here’s how to know if custom software development is right move for your business:

  • You have unique workflows – Your business shouldn’t have to fit into a one-size-fits-all system. Custom software is built around how you work, making your operations smoother and more efficient.
  • Scalability is a priority – As your business grows, the software you use must keep up. Off-the-shelf solutions often hit limits while custom software scales with demand.
  • You need a competitive edge – Off-the-shelf software means you use the same tools as your competitors. Custom solutions provide features and automation others don’t have.
  • Security and compliance are critical – Industries like healthcare and finance require strict security measures. Custom software ensures compliance and protects sensitive data.
  • You want long-term cost savings – Off-the-shelf software comes with recurring fees and hidden costs. Custom software gives you full control, helping you cut unnecessary expenses and paying off in the long run.

If you’re on the fence, ask yourself this question – will a custom-built solution make my business faster, safer, or more profitable?

If the answer is yes, the long-term benefits will far outweigh the initial development costs.

And you should go for it.

Top industries for custom software development: FAQs

Depending on its complexity, here’s how much custom software development costs on average:

  • Simple custom software – $60,000-$90,000
  • Advanced custom software – $120,000-$250,000
  • Complex custom software – $250,000+

There’s no easy, one-size-fits-all answer to this question.

Basic custom software, like simple mobile apps and internal tools, usually take 3 to 6 months to build.

But complex, enterprise-grade custom solutions can easily take 12+ months to build.

Yes, it can.

Custom software solutions are designed to easily integrate with:

  • CRMs
  • ERPs
  • Accounting software
  • Analytics tools
  • Third-party APIs

The integrations you choose will depend on your specific needs, but with the right approach you can integrate (almost) anything you want.

Need custom software?

Finding the right development partner can be tough.

You need a team that both understands your business and who can build high-quality software.

And that’s where we come in.

With 12+ years of experience developing high-performance products across a range of industries, we know how to turn complex ideas into reliable software solutions.

No matter the challenge, we’re confident we can build exactly what you need.

So, let’s talk! Feel free to reach out, our team will be glad to discuss your idea and help you make it a reality.

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Written by

Ante Baus

Chief Delivery Officer

Ante is a true expert. Another graduate from the Faculty of Electrical Engineering and Computing, he’s been a DECODEr from the very beginning. Ante is an experienced software engineer with an admirably wide knowledge of tech. But his superpower lies in iOS development, having gained valuable experience on projects in the fintech and telco industries. Ante is a man of many hobbies, but his top three are fishing, hunting, and again, fishing. He is also the state champ in curling, and represents Croatia on the national team. Impressive, right?

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