Developing the coolest thing in Wired’s office

The creator of Vitastiq is also the CEO of a Cannes Golden Lion awarded marketing agency, so he’s no stranger to thinking outside the box. That’s just what Vitastiq was as a product—and what they wanted from their mobile app development partner.

When Dean approached us, their Vitastiq and Vitastiq 2 crowdfunding campaigns were through the roof. Apparently, the market was ready for the world’s first personal device for vitamin and mineral status check.

Finding a dependable software partner

The Vitastiq team had the hardware figured out, but were looking for a dependable partner to develop the iOS and Android app that would sync with their hardware pen that scans vitamin and mineral levels. The goal of the apps was to display and track the data from the vitamin checks and help their users make educated decisions about their health.


While working on Vitastiq, DECODE pulled all the stops. Of course, they delivered the project, but what’s also important is the relationship with us and the way they work—their communication was highly responsive, they were proactive and had that youthful zeal. I don’t know how they did it, but the whole time we were working together, we felt like we were their only client!

Dean Vranic
The creator of Vitastiq and CEO of Imago