Spoiler: It’s not rainbow and glitter 🦄.
Airbnb needs no introduction: It’s pretty much the biggest peer-to-peer online marketplace for accommodation, and if you’re a travel junkie who’s budget or personal philosophy doesn’t play with staying at the Ritz, you’ve used it.
It’s also one of the shining unicorns of the startup world, the token example startup that did not in fact fail, but has actually managed to do what every founder plans to: Disrupt.
And since it’s disrupting both the travel and the hotel industry with its sharing economy claims, it’s no wonder that the company is valued at $25.5 billion, and has been increasing the revenue yearly, finishing 2015 with around $900MM.
There are over 2 000 000 listings in 34 000 cities and 191 countries and the list of both accommodation and users just keeps on growing. But what is this particular unicorn made of?
The cogs that turned the travel industry on its head
Now, here’s the thing about Airbnb. As you may have noticed, it’s humongous. It’s a huge ass platform with a sleek interface on top and sprinkled with some butter-smooth animations. And let’s not forget the additional features like support for smart locks, and whatever they have in store for today’s big reveal.